Content Innovation: If Disney Can Do It, DealBook Can Do It

I recently finished Neil Gabler's "Walt Disney: The Triumph of the American Imagination." Disney pushed a lot of innovation in his day, but one area where he was incomparable was his innovation of "content" -- his perfectionism for his film's storylines, character development and overall themes was unparalleled. He never compromised, and he never rested on his laurels.

Flash forward sixty years, circa the B.Doyle era: reading New York Times' "Dealbook" section -- which previously held a scintillating aura of New Media excellence, not to mention some damn good writing -- it strikes me that the whole section has become fairly boring. Everything about it -- the content, the dearth of videos, even the bush league "single-column" listing of articles -- gives me the impression that Andrew Ross Sorkin stopped trying to really push the site's envelope, maybe, eight months ago. And in a digital media age where there's still a wide-open playing field to prove true "excellence" in content delivery and style, absolutely no website should be resting on its laurels.

Aww, but maybe I'm just salty because I miss the inimitable Kevin Roose on my DealBook homepage. He's since moved onto greener (except not...) pastures at New York Magazine. And I'm probably in no position to take Mr. Sorkin to task, considering he's only about ten years older then me and has already written a generation-defining expose and, well, founded "DealBook."

Regardless, I would like to point to Business Insider as the Internet's premium example of a true content innovator. They combine Huffington Post's penchant for addictive lists and slideshows with a fair bit of trenchant insight and solid numerical analyses. And damn if the site doesn't know what I want to read -- take their slideshow of "The World's Hottest Billionaire Offspring." Now that's some good juice!

To conclude: Dealbook's gotten weak, Business Insider rocks, and the Internet has yet to see its "Walt Disney." Now if you'll excuse me, I've got some BI slideshows to peruse.

Sorkin: Less squawking, more Dealbook-ing, please!