The query in this post's title may be my own personal grudge against any buff-dude who rocks a purple v-neck better then myself, but legitimately -- who the hell is this guy? And why does he have a graduate degree from Harvard's Kennedy School of Government? And why can't I find any information about Karmaloop cable ratings?
Turns out that Selkoe -- and his "creative director" Pharrell Williams -- were counting their eggs a little too early in the above Bloomberg interview, which is from 2011. Their efforts to start their own cable network were stymied by the bureaucratic, old-world "TV Guide" system, to the point that Selkoe abandoned plans for the network and instead doubled-down on the online TV efforts. Ever the victorious Boston Bro, Selkoe noted in July 2012 that Karmaloop videos "received 70 million video views in 2011, and is projecting 350 million views in 2012." They also were planning a scripted comedy, as well as advertising deals with Red Bull and Burton Snowboards.
Selkoe may look like a 19th-century Irish prizefighter, but damn if his steadfast support for creative content isn't inspiring. I, for one, am a huge fan of Karmaloop's content -- especially "That Life" with Carissa Rossi. Rossi has "America's Sweetheart" potential -- like an ethnic Katie Couric for the 21st Century.
Two Questions:
a) How much ad revenue do the videos generate? Or are the videos primarily to draw traffic to the Karmaloop Store?
b) What is someone like Carissa Rossi's salary? i.e. What's the market valuation of a well-liked Internet personality at a successful online retail start-up?
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