A while back I labeled The Buff Nerds crew as possibly the hippest up-and-comers out of the West Coast. I stand by my original sentiment, but if/when the 'Nerds blow up, they're going to have to compete with the Black Hippies out of Los Angeles...undeniably the reigning Kings of the West, and still on the come-up themselves.Case in point: ScHoolboy Q's new video, which is the chillest thing I've seen or heard all summer.
Besides his sick music, another reason I love Q is his use of the "capital H" aesthetic. I don't know when rappers started to love capitalizing -- or not capitalizing -- certain letters in their names as part of their swag, but I think Kid Cudi -- or KiD CuDi -- is a big reason behind it. Now we've got RiFF RaFF with all lowercase vowels in his name and music video titles, as well as ScHoolboy with his "H's." I've been thinking of changing my electronic signature to b.dOylE...thoughts?
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